feat(rules): support prerelease tags for `semantic-release`

The previous `.on-release-tag` match everything starting with
`release/` and so prerelease tags like `release/X.Y.Z-testing` or
`release/X.Y.Z-dev`.

When doing prerelease, we want to avoid updating stable tags, we
restrict the match for release tags and add specific rules to match
`testing` and `dev` tags.